Artificial intelligence (AI) isn’t just for large, resource-intensive companies. Today, small and medium-sized businesses can also benefit from this technology to optimize their activity, improve productivity and offer a better experience to their customers. How can AI be integrated into a small business, and what are the benefits? Here’s how.
AI, a technology increasingly accessible to businesses
Long perceived as an expensive and complex technology, AI is now within the reach of small businesses and SMEs. The rise of generative AI solutions and automation tools has facilitated its adoption, without requiring advanced technical skills.
Companies can now exploit AI far beyond generative AI, leveraging their own data to optimize internal processes, refine analyses and make strategic decisions. Far from being the preserve of large organizations, this technology is accessible to VSEs and SMEs thanks to specific solutions tailored to their needs. For example, tools such as the AI Arkyce solution offered by EFIMOVE, enable secure exploitation of corporate data for optimized and relevant use of AI.
How can VSEs and SMEs benefit from AI?
AI offers many opportunities for small businesses, whatever their industry. Here are just a few concrete examples:
- Improving customer relations: chatbots and virtual assistants respond instantly to customer queries, reducing processing time and improving satisfaction.
- Automating repetitive tasks: managing emails, scheduling appointments, updating stock… AI frees up time for higher value-added tasks.
- Data analysis and decision-making: AI tools can extract trends from company data, facilitating strategic decision-making, notably through an AI RAG that securely exploits company data.
- Digital marketing optimization: audience segmentation, content personalization and targeted recommendations improve the effectiveness of marketing campaigns.
- Secure operations: fraud detection, cybersecurity and automated controls limit the risks to the company.
According to a survey of 3,000 companies conducted by Pôle Emploi in 2023, 87% of managers who have adopted AI say it improves employee speed, and 72% believe it increases their performance.
Get trained in AI and surround yourself with the right partners
One of the major obstacles to the adoption of AI in VSEs and SMEs remains the lack of knowledge on the subject. It is essential to learn the basics of AI and understand its potential before adopting it. Numerous online resources and AI training courses exist to support managers and their teams in this transition.
It is also possible to call on AI experts, capable of advising companies on the tools best suited to their needs and supporting their implementation. An AI diagnostic can be an essential first step in assessing optimization and automation opportunities within the company. This approach helps identify the best strategies for integrating AI into your business safely and efficiently, taking into account the specific features and objectives of each structure.
Why adopt AI in your business?
AI represents a strategic opportunity for small businesses looking to become more efficient and competitive. By automating certain tasks, harnessing data intelligently and improving customer relations, VSEs and SMEs can not only optimize their processes, but also differentiate themselves in their markets.
According to a study conducted by MIT and Stanford in 2023, companies that have adopted AI see an average increase in productivity of 14%, with more significant gains in sectors with repetitive tasks.
Thanks to accessible, scalable solutions, AI is becoming a real asset for businesses of all sizes. Its gradual adoption in small and medium-sized businesses shows that it is now possible to benefit from this technology. All that remains is to take the plunge and identify concrete opportunities to exploit its full potential! Contact the EFIMOVE team.
